Tuesday, 14 August 2018

Beginners Guide to Profiting With Search Engine Optimization

How to do SEO is an age old question. A question asked by marketers, entrepreneurs and professionals alike. Whether you own a plastic surgery clinic, a chiropractor practice or a law office, we all have to get our names out there.

There is not a more attractive way of doing that either then learning how to do SEO. SEO once done is often a cheap comparison or alternative to traditional marketing efforts. You will never be ousted by your competition either, unless of course they put more work into landing those keywords than you did.

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But that is getting ahead of ourselves.

You want to know how to do SEO, so first you need to know the basics. The biggest thing in this marketing strategy is the idea of keywords. Keywords are simply the words people are typing into search engines on a daily basis as they go about looking for solutions to their problems.

An example might be someone who needs dog food for their pet. So they get on Google and start doing a search for "good dog food". They find several websites, they end up clicking on the first website they see and probably end up getting their dog food from that website.

That website that was the first website the user saw, has been optimized with SEO.

All SEO stands for is search engine optimization. Or in layman's terms, getting your website on the first page of Google, and hopefully in the first spot as well. Once you are sitting nice and pretty there, you are done. It is very rare for rankings to change dramatically except for when you first get ranked. After a couple of weeks of being on the first page of Google, you can safely assume you will be there for a while.

It is always good to maintain your websites ranking of course. Ranking by the way, is the term used for where your position is on Google. Google shows 10 results typically for each search you do. So if you hear someone saying they can get you in the top 10 ranks, they are basically telling you they can get you on the first page of Google for whatever keyword you want to use.

You might be asking at this point, what exactly is the process of getting to say Rank 8 or Rank 1 ultimately?

This is a very in-depth conversation that goes far beyond just one simple article. But here is the basics. There is two schools of thought, there is on page SEO and off page SEO. Many side with one or the other as being the best and the greatest. Honestly though, it is a bit of both.

On page SEO is all about creating high value, keyword rich content on your actual website. When Google sends it spiders (programs that read websites) they will index your website as being very rich in a few keywords. Or they might slap you if you overstuff your website with the keyword you're targeting.

That is why it is really important to always write for people, not for the spider robot army of Google. High value content always trumps poor search engine optimization attempts. This will help you boost your ranking in Google over time.

The other side of the coin is known as off page SEO. Now there is a lot of debate here of what is right and ethical and what is wrong. Before we get into that debate, I will talk a little bit about what it is. Off page SEO uses what are known as backlinking strategies.

A backlink is just where a website links back to your website. The philosophy is the more backlinks you have, the more important Google will see your website as for the keyword you are targeting. They will deem you a website of influence and reward you as so.

However, there is definitely a big difference between high quality backlinks and low quality backlinks. Many people use spam services to autosubmit to millions of article directories at once. This is generally viewed as a very bad practice. All you are doing is filling the internet with spam - no one likes spam.

No matter where you go to build your links, you should always realize that someone is going to be reading your article. Always write for people.

The ethical way building a backlinks are plenty and work way better. Many people do not realize that by spamming backlinks, you are actually going to get slapped in the face by Google. Google is onto this bad practice and they punish accordingly.

The ethical way, or white hat, on how to do SEO is by writing high quality articles targeting whatever your keyword happens to be. Then you take that keyword and content-rich article and post it on other websites such as an article directory. In exchange for your content, the article directory will give you a high quality backlink linking back to your website.

There are other places than just article directories to do this as well.

Social bookmarking, guest blog posting, and getting on someone else's blogroll are all powerful ways to get backlinks. Getting featured on a major website is golden and worth well over a million spammy backlinks created using black hat tactics (strategies that are ethically frowned upon).

Hopefully this helps you as you learn how to do SEO. If this article did help you, feel free to share it with other people who are looking to find out how to do SEO for themselves.