Saturday, 15 October 2016

5 SEO Tips to Lower Down Your Site's Bounce Rate

If you want to lower your site's bounce rate and optimize your site's conversion rate, here are some SEO tips recommended by many Search Engine Optimization Experts that you could follow:

seo tips in australia

1. Compelling Web Layout And Design

According to Google, "The more compelling your landing pages, the more visitors will stay on your site and convert. Landing pages should provide the information and services that were promised in the ad copy."

The appearance or design of your website's entrance (landing) page alone can make your visitors stay or leave. It could make a good first impression influencing your visitor to stay and browse further or it could (with busy header, sidebars, tons of ads, social media widgets cluttering your landing pages) force your visitors to leave.

So, one must be careful when choosing a site's layout theme. Many recommends Thesis theme for better bounce rate.

2. Most Relevant Search Terms

Optimize your site with the most targeted terms that is related to your products or services in mind.

Ask yourself: Is my site's content on the mark for the most relevant search terms of my products or services? Will search engine users find what they are looking for in my site?

Read: SEO Tutorial and Definitive SEO Guide for all Beginers

For instance, you are an SEO Company that provides Search Engine Optimization Services; however, bear in mind that "SEO" does not necessarily mean that it is to be a good term to get your website ranked for it's too general and has too much competition. Searchers might be searching for articles or information about "Search Engine Optimization".

So to get more targeted visitors, you have to use keywords like "SEO Services", "SEO Company" etc. so they might stay for more than a second for they might find it relevant to what they are searching for.

Think of what searchers would expect to find when searching for this particular keyword as well as most targeted terms that are related to your products or services and optimize your site for those terms.

3. Easy Navigation

Make your site design user friendly and easy to navigate. Make your products and services easy to find and make sure that it does not take more than two clicks to find them as well as the links to service or product pages should be clearly labeled.

Make sure to place prominent links of your top selling products or most popular services on your homepage. For instance, your top selling "SEO Services" are custom SEO Packages, so you must place the link to these packages on a certain prominent corner of your homepage for these are usually what your visitors are going to look for.

4. Relevant Content

Make sure that your site's content is as closely relevant or related to the title and blog/site niche. If you are blogging about Australia SEO, make sure that you post articles related to Australia Search Engine Optimization category alone. Don't write about New York if is not associated with Australia. Ensure that each page of your blog should be on-topic.

5. Faster loading speed

Ensure that your site has a faster speed and minimum loading time. Do not make your visitors wait; if they do, out of sheer frustration, they would leave the site thinking it as a waste of time.

So if you don't want to compromise your business' bottom line, makes sure that you reduce your bounce rate!